How Intercity Bus Companies Can Keep Customers Coming-Back with the Multiple Touchpoint Reward System
Running an intercity bus business is tough. Finding new customers is hard enough, but keeping them loyal is even more challenging. One small mistake, and they could switch to a competitor.
To tackle this, most bus companies offer discount tickets to reward frequent passengers. If a customer takes a certain number of trips within a set period, they earn a discount—sometimes even a free ticket.
But here’s the problem: Every bus company is doing this.
If everyone is offering discounts, it’s no longer a unique selling point. Some competitors will always be willing to lower the threshold for a free ticket, which means fighting to keep customers based on price alone is a losing game.
A Smarter Way to Keep Customers: The Multiple Touchpoint Reward System
Instead of rewarding only travel frequency, why not consider all the ways a customer engages with your business?
With the Multiple Touchpoint Reward System, passengers earn travel credits based on more than just ticket purchases. They can accumulate credits from:
- Extra luggage fees
- Parcel delivery services
- Referring new customers
- Providing valuable feedback
Now, here’s where it gets interesting—these travel credits aren’t limited to just ticket discounts. Customers can use them for luggage discounts, parcel services, and more.
This approach not only increases customer retention but also boosts revenue, as passengers will be more likely to use additional services knowing they’re earning credits for future benefits.
Key Takeaway
Keeping customers in the intercity bus business is tough. While ticket discounts are common, the Multiple Touchpoint Reward System is a smarter way to build loyalty. By rewarding passengers across different business services, you encourage them to stay engaged with your company, ultimately increasing retention and profitability.
If you want to keep your customers coming back, it’s time to go beyond just free tickets.